Job Description

American Baitworks Co. is adding a Digital Marketing Manager to our team! This is an onsite position located in Ocean Springs, MS, and prior experience working in the outdoor industry is required. At American Baitworks Co., we believe that our employees are the heart and soul of our success. From day one, you’ll experience a culture that prioritizes your well-being, professional growth, and work-life balance.

We offer comprehensive benefits, ongoing training and development opportunities, and a collaborative atmosphere where your contributions are recognized and celebrated. At American Baitworks Co., you’re not just joining a team; you’re becoming part of a community that cares about you and your future. We offer a competitive benefits and compensation package.

The Digital Marketing Manager develops digital strategies, tactics and campaigns that support the American Baitworks family of brands. This position manages and analyzes digital marketing initiatives, providing detailed reports and analytics to internal stakeholders that detail the ROI of each campaign.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Plans, develop, and implement paid digital media strategies to increase visibility, recognition, and drive traffic and sales.
• Leads website setup, development, and maintenance.
• Manages relationships with external vendors and track progress on execution across all channels.
• Provides troubleshooting support for issues relating to campaign spend, creative, or partner implementation and escalating to third party vendors when necessary.
• Provides regular insights on performance, campaign optimizations, and new opportunities.
• Contributes to the development of annual departmental operating budgets designed to achieve marketing branding and goals.
• Leads the hindsight process by providing a summary for each campaign including performance against goals, lessons learned, and areas of opportunity.
• Monitors industry trends and technology developments to create recommendations for improving marketing results.
• Ensures that all marketing elements and programs are “on brand.”

REQUIRED SKILLS AND ABILITIES

• Shopify e-Commerce store management
• Facebook Creator Studio expert
• Facebook Ads Manager expert
• Google Search Marketing expert
• YouTube Advertising expert
• Project Management experience
• Experience with Analytics and ROI reporting software
• Strong organizational skills and ability to prioritize tasks
• Excellent verbal and written communication skills
• Excellent time management skills with a proven ability to meet deadlines
• Ability to analyze and interpret data
• Proven ability to identify target audiences and create/lead campaigns that engage, educate and inspire
• Strong interpersonal skills
• Thorough understanding of the latest trends and practices in online marketing
• Solid knowledge of website analytics tools
• Knowledge of social media platforms including Facebook, Instagram, TikTok, and YouTube
• Understanding of general MS Office Programs

EDUCATION AND EXPERIENCE

• Bachelor’s degree or equivalent experience in marketing, business administration, or related field.
• 3+ years digital marketing experience in the outdoor industry is required.
• A passion for fishing and the outdoors is a plus.

PHYSICAL REQUIREMENTS

• Some overnight travel required.
• Ability to sit in front of a computer for long periods of time.
• Ability to lift up to 25 pounds.

*Please, no solicitation from recruiters.*

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