Job Description

About Us:

Technology is evolving at lightning speed, and we need innovators and builders who can keep up with—and shape—this transformation. Led by a robotics professor and a robotics engineer, both of whom have overcome the challenges of outdated tools and costly resources, we’re on a mission to equip the next generation of engineers for the future.

nLab combines the world’s smallest electronics lab, a comprehensive STEM kit with hundreds of circuit components, and engaging, step-by-step YouTube videos to make learning electronics easier, more affordable, and accessible to all.

With over 5,000 nLabs sold and counting, we’re ready to take our YouTube content to the next level, and we need a creative force to help us do that. Our goal is to break down barriers and make engineering exciting for learners of all ages.

If you’re passionate about creating high-energy, engaging content that teaches the next generation how to build, we want you on our team!

Role Overview:

As our Content Creation Strategist , you’ll be responsible for taking our existing scripts and adding your personal, creative touch to make them engaging, fun, and accessible to a wide audience. Your role will focus on filming, editing, and posting videos that showcase engineering in an exciting way, while staying aligned with the latest trends and optimizing content for YouTube. You’ll also help manage our social media presence, optimize our scripts for YouTube, and use analytics to ensure we’re reaching and growing our audience.

You’ll be instrumental in helping nLab reach key milestones by driving the growth of our digital presence and converting viewers into customers. You’ll lead the charge in crafting compelling videos and social media content that builds awareness, drives engagement, and grows our sales funnel. 

This is an exciting opportunity to shape the brand of a growing startup, with your work playing a key role in developing our content and expanding our presence.

Key Responsibilities:

• Video Production & Editing:
• Work with our pre-written scripts to create high-energy, engaging content that is visually appealing and fun.
• Add your creative flair to videos, ensuring they’re exciting and accessible for a Gen Z audience while still being educational for viewers of all ages.
• Edit videos with dynamic visuals, animations, sound effects, and creative transitions to keep audiences hooked.
• Ensure all videos are optimized for YouTube with attention to detail on thumbnails, titles, descriptions, and SEO.

• YouTube Optimization & Analytics:
• Optimize each video for YouTube’s algorithm by focusing on the right keywords, tags, and titles to increase visibility and engagement.
• Analyze YouTube performance data to track key metrics, adjusting strategies to boost growth and engagement.
• Stay up to date with YouTube trends and best practices to keep content fresh and aligned with what’s popular.

• Social Media Management:
• Create engaging posts to promote videos and grow our community across social platforms.
• Stay current on social media trends and incorporate them into our content strategy to keep things relevant and appealing.

Qualifications:

• Proven experience in video production, editing, and content creation, especially for YouTube or digital platforms.
• Strong understanding of YouTube’s algorithm, video optimization strategies, and YouTube Analytics.
• A passion for making educational content engaging, fun, and visually compelling.
• Expertise in video editing software (e.g., Adobe Premiere Pro, After Effects, Final Cut Pro, etc.).
• Strong creative writing skills—able to take a pre-written script and turn it into a fun, high-energy video that resonates with viewers.
• Excellent communication skills and a collaborative mindset.
• Portfolio of past work, preferably with proven growth and reach metrics.
• Proven ability to create and grow a social media presence.

Preferred Qualifications:

• Experience creating educational or tutorial content.
• A background in robotics, engineering, or science is a plus, but not required.
• Skills in graphic design, motion graphics, or animation are a bonus!

Why Work With Us?

• Work on creative, impactful projects that shape the future of engineering education.
• Enjoy a flexible work environment: hybrid preferred, one day per week in Chicago, other days remote (full remote possible for the right candidate).
• Creative freedom to bring your ideas to life and make our content stand out.
• Be part of a fast-growing company transforming how people learn about technology.
• See the direct impact of your work on the company’s growth and success.
• Contribute to building the brand of a promising startup, leaving your mark as we grow.

If you’re excited about this opportunity, we’d love to hear from you!

Have questions or need more details? Don’t hesitate to reach out—we’re happy to chat!

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