Paid Media Manager Job at CapCenter, Richmond, VA

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  • CapCenter
  • Richmond, VA

Job Description

CapCenter is seeking a Paid Media Manager to lead planning, buying, and optimization across digital and traditional advertising channels. This role blends strategic media planning with hands-on execution to drive brand awareness, full-funnel engagement, and efficient customer acquisition.

What You'll Do

  • Build and manage paid media strategies across social, display, video, CTV, audio, direct mail, print, OOH, and sponsorships.
  • Lead media planning, including budgeting, forecasting, audience segmentation, and channel mix recommendations.
  • Activate, monitor, and optimize campaigns across all platforms, ensuring accurate pacing and strong performance.
  • Use audience insights and data to shape targeting and creative recommendations.
  • Collaborate with creative, analytics, HubSpot CRM teams, and compliance partners to ensure accurate, compliant, high-performing campaigns.
  • Develop performance reports and deliver actionable insights to leadership.
  • Uphold CapCenter’s media governance and quality control standards.

What You Bring

  • 5–10+ years of experience managing paid media across digital and traditional channels.
  • Proven media planning expertise—budgeting, forecasting, and channel strategy.
  • Hands-on experience with HubSpot for campaign tracking, lead management, or audience activation.
  • Strong analytical skills with a history of optimizing toward CPA, ROAS, and full-funnel KPIs.
  • Excellent communication, organizational skills, and cross-functional partnership experience.
  • Experience in financial services or regulated industries is a plus.
  • Join us to help build a smarter, more efficient media engine powering CapCenter’s growth.

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