Job Description

JOB DESCRIPTION

Director of Marketing

Who We Want

The Marketing Lead plays a critical role in driving business growth, expanding market presence, driving brand awareness, customer acquisition, revenue growth through strategic marketing initiatives, and creating strategic opportunities for the company to achieve its objectives. A creative strategist capable of elevating Blink’s brand positioning, collaborating with product teams, and guiding content and campaign execution.

The Marketing lead is a key driver of business growth, brand awareness and market expansion. This role is responsible for developing and executing strategic market initiatives that enhance Blink’s brand positioning, drive customer acquisition, and accelerate revenue growth. As a creative strategist, the Marketing Lead collaborates closely with product teams and oversees content and campaign execution to ensure alignment with company objectives and market opportunities

Key Responsibilities

• Brand & Messaging Strategy
• Define and refine Blink’s brand voice, positioning, and messaging to ensure consistency across all channels.
• Identify targeted opportunities for Blink to participate in industry events, awards, and conferences
• Coordinate press releases or official announcements to enhance brand visibility
• Strategic Campaign Development
• Create and execute data-driven marketing campaigns that generate leads, improve customer acquisition, and drive revenue.
• Partner with the sister company for content creation, ensuring alignment with Blink’s brand voice and strategic goals.
• Market Analysis & Positioning
• Conduct market research to identify shifts in event tech trends, competitor moves, and customer demands.
• Continually refine marketing strategies to remain competitive and relevant.
• Cross-Functional Collaboration
• Act as the main liaison between Blink and its creative agency, ensuring cohesive strategies and timely asset delivery.
• Work closely with Sales to develop effective campaigns that address specific customer segments and assist the sales team in meeting revenue targets by helping fill the sales funnel..
• Serve as liaison between Blink, product teams, and creative partners to ensure cohesive messaging and timely asset creation.
• Collaborate with product teams to implement customer feedback and initiate feedback loops for continuous improvement.
• Collaborate with the product team to align product naming, feature releases, and overall brand identity.
• Analytics & Reporting
• Define key marketing KPIs (e.g., MQLs, conversion rates) and track progress, adjusting tactics as needed.
• Regularly report on campaign ROI, brand awareness metrics, and lead-to-sale conversions.

Why Join Blink?

1. Impact: Play a key role in scaling a high-growth event tech startup
2. Career Growth: Opportunity to shape marketing strategy and be considered for leadership role
3. Innovation: Work with a cutting-edge platform transforming the events industry
4. Collaboration: Be part of a dynamic, fast-paced, high-energy team
5. Culture: Thrive in a family-oriented environment that values teamwork, mutual support and mutual respect
6. Compensation: Competitive salary, commission structure, and performance incentives

Qualifications

1. Bachelor’s degree in Marketing, Business, or related field.
2. 7+ Years of experience in marketing, communication
3. Proven history of building brand strategies and executing integrated campaigns in a fast-paced environment.
4. Strong collaboration skills; comfortable managing multiple stakeholders (sister company, product teams, agencies).
5. Data-driven mindset with experience in measuring campaign performance and ROI.
6. Excellent organizational skills and attention to detail.
7. Excellent analytical, decision-making, and problem-solving skills.
8. Fluency in English
9. Flexibility in work schedule (i.e. evenings and weekends if necessary) and willingness to travel.
10. Must be eligible to work in the United States.

Preferred Qualifications

1. Experience with SaaS or event tech marketing.
2. Familiarity with CRM platforms (e.g., HubSpot) and analytics tools.
3. Demonstrated success in a startup or entrepreneurial setting.
4. Understanding of data analytics and the ability to derive insights from customer data.
5. Experience working in a fast-paced, startup environment.
6. Demonstrated ability to drive customer satisfaction and retention metrics.

These preferred qualifications are not mandatory but would be beneficial for the role and may give candidates an advantage during the selection process.

Additional Information

This job description in no way states or implies that these are the only duties to be performed by the employee incumbent in this position. The employee will be required to follow any other job-related instructions and to perform any other job-related duties. Open communication and feedback with the Principal is encouraged, especially as the job evolves.

A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities listed above are essential job functions and requirements and are subject to possible modification to accommodate individuals with disabilities reasonably. To perform this job successfully, the incumbent will possess the skills, aptitudes, and abilities to perform each duty proficiently. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.

Equal Opportunity Employer

Blink Tech Inc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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