Job Description

The Digital Content Specialist will be responsible for overseeing digital content creation, deployment and tracking for digital online and offline communications for the Company. These digital mediums include, but are not limited to, our company website, social media channels, partner websites and display advertising, slot promotional screens, elevator screens, televisions, and property promotional screens.

• The Digital Content Specialist will be responsible for overseeing digital content creation, deployment and tracking for digital online and offline communications for the Company.
• Develops, coordinates, and executes digital marketing campaigns that deliver against revenue goals by providing content messaging, managing/scheduling deployment schedules, and communicating the calendar with appropriate key stakeholders.
• Implements digital marketing strategies and coordinate social media campaigns that include creative asset and ad tactic selection, messaging and offer strategy targets and refine to optimize results & track performance relative to campaign goals.
• Monitors online advertising technology trends, suggests new potential partners, and recommend pilot programs for testing.
• Recommends uses of technologies, platforms and programs that promote audience growth and engagement on a variety of platforms including but not limited to Facebook, Twitter, Instagram, Trip Advisor, Yelp, Expedia, etc.
• Implements strategic plans and approaches to drive consumer engagement and cultivate loyal advocates for the property across all relevant online and social media platforms.
• Monitors messaging effectiveness and leverage social media channel response to identify new opportunities to improve message performance.
• Partners with management teams to align social media messages with the overall corporate marketing calendar and brand.
• Develops weekly social media and mobile marketing posts, messages and content that align with and support the Company’s initiatives.
• Develops multimedia assets for social media, web, and digital signage on property.
• Attends off-site events.
• Provides photography coverage for on-site and off-site events.
• Provides weekly and monthly statistical reporting of internet activity for both overall web site activity and social sites.
• Provides coverage for social media tasks, including evenings/weekends, and working with the graphics team in monthly signage installs.
• Assesses performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for digital marketing and communications initiatives and makes recommendations based on findings.
• Manages external partnerships and systems used to support internal and external digital strategies.
• Manages special projects as assigned by supervisor.
• Performs other tasks as assigned.

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