Brand Marketing Business Manager (Mandarin Required) Job at Avia, San Mateo, CA

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  • Avia
  • San Mateo, CA

Job Description

Who are we?

AviaGames aims to bring together gamers from all walks of life via the ultimate social competition gaming platform that not only provides a unique form of entertainment, but also an outlet to decompress and build connections with fellow gamers.

Based in the Bay Area, AviaGames' flagship products include Solitaire Clash, Bingo Tour, and Pocket7Games. The platform features more than 10 unique mobile games, allowing players to switch seamlessly among casino, puzzle, action, card, math, and brain games. Currently in a period of hyper-growth, AviaGames has recently expanded to the UK, Germany, and other European countries. Hundreds of millions of tournaments are held every month.

If you have a passion for gaming and want to be part of a fast-moving, collaborative start- up culture, AviaGames is the place for you. As we gear up for the next stage of growth and global expansion, we are looking for talented, driven and motivated individuals to join our fun, inclusive and diverse team.

Job Responsibilities:

1. Local Cooperation Resource Expansion and Management

  • Identify, connect, and build relationships with local North American brands, IPs, e-sports events, and content platforms (e.g., Twitch, IGN, GameSpot) to explore collaboration opportunities.
  • Develop and manage partnerships with North American KOLs and content creators, including YouTubers, Twitch streamers, and TikTok influencers, to drive brand awareness and engagement.
  • Lead the execution of cross-industry collaboration projects, public relations campaigns, and influencer marketing initiatives to strengthen brand presence and expand market influence across target audiences.

2. Platform Relationships and Resource Coordination

  • Build and maintain strategic partnerships with major North American platforms, including Meta, Google, TikTok, Discord, Xbox, PlayStation, Epic Games, and others.
  • Secure platform support resources such as exposure opportunities, advertising placement recommendations, and co-marketing initiatives.
  • Monitor performance metrics of promotional activities and continuously refine and optimize placement strategies based on data insights.

3. Market Analysis and Competitive Research

  • Gain in-depth understanding of North American gaming user behavior, cultural context, trending content, and consumption preferences.
  • Monitor and evaluate the marketing strategies, communications, and user feedback of key competitors in the North American market.
  • Deliver regular market analysis reports to inform and support the company’s global brand positioning and strategic updates.

4. Cross-Team Collaboration

  • Partner with internal teams—including marketing, publishing, PR, and legal—to ensure seamless execution of brand promotion initiatives.
  • Oversee external resource coordination, manage timelines and deliverables, and drive alignment across stakeholders to ensure marketing campaigns are executed efficiently and effectively.

Qualifications

  • Bachelor’s degree or above in Marketing, Advertising, Media, International Business, or related fields preferred.
  • Over 5 years of experience in brand marketing or business development targeting overseas markets; candidates with a background in the gaming industry are strongly preferred.
  • Familiar with major North American social and content platforms (X/Twitter, Reddit, YouTube, TikTok, Twitch, Discord, etc.) and user engagement/distribution channels.
  • Proven experience in KOL partnerships, brand collaborations, and public relations campaigns.
  • Strong cross-cultural communication skills and excellent English proficiency, both written and spoken.
  • Passionate about gaming, with a solid understanding of North American gamer behavior, culture, and media landscape.
  • Highly self-motivated with strong project management capabilities and a collaborative, team-oriented mindset.

Preferred Qualifications

  • Experience studying, working, or living in the U.S. or Canada.
  • Direct involvement in large-scale North American game launches, brand events, or media/public relations campaigns.
  • Familiarity with the North American content creation ecosystem, including platforms like Twitch (LIVE ecosystem) and Reddit (community culture).
  • Preferred candidates will have cross-industry partnership resources in areas such as e-sports, anime, collectibles, trendy toys, fast food chains, or convenience store brands.

What will you get from joining AviaGames?

  • Competitive salary
  • 401k retirement plan plus company matching program
  • Competitive paid time off policy
  • Benefits program including medical, dental, vision, and life insurance options
  • A fun and supportive work environment promoting collaboration, cultural identity and inclusion for all
  • Social responsibility initiatives and team activities
  • Opportunities for career advancement

What is our culture?

Female founded and led, AviaGames is a driven social competition mobile gaming platform company that is committed to equality and inclusivity and playing an active role in advancing the gaming industry. At AviaGames we are committed to fostering a diverse, fair and safe environment for all to express and be themselves within a fun, creative and exciting atmosphere. AviaGames provides a space for individuals to thrive and gain experience and opportunities for career growth. Aviagames encourages its staff to be passionate, open-minded, goal-oriented, efficient, and transparent. Undeniably, our leaders demonstrate those values from the top. We strive to be competitive, curious and put forth our best efforts to continue innovating.

Even if you don’t meet every single requirement, we encourage you to apply anyway. You may just be the right candidate for our team.

Thank you for your interest!

Job Tags

Local area, Overseas,

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