Assistant Brand Manager Job at Beauty by Imagination (BBI), New York, NY

UXFoR3dhUDQyVXV0K1VST2p3N0g0WFhFWFE9PQ==
  • Beauty by Imagination (BBI)
  • New York, NY

Job Description

About the Role

We are seeking a passionate and data-driven Assistant Brand Manager to support the growth and development of our Goody Hair Accessories and Styling Brand. This role will work closely with cross-functional teams (social marketing, sales, product development, supply chain) to drive brand strategy, innovation, and consumer engagement. If you are a strategic thinker with a passion for beauty and hair care, an eye for trends, a drive to be a part of impactful marketing campaigns, and a desire to start a career in Brand Management, this is an exciting opportunity to help shape the future of a beloved brand. This role reports to the Director of Goody Brand Marketing and is located in Nomad area of NYC.

Key Responsibilities

  • Brand Strategy & Execution: Assist in the development and execution of brand strategies, ensuring alignment with business objectives, sales and profit goals, and market trends.
  • Marketing Campaigns: Support 360° marketing campaigns, including social media, influencer partnerships, retail activation, and e-commerce.
  • Innovation & Product Development: Collaborate with R&D to help develop and launch new products, from concept to commercialization. Need for strong oral, written and PowerPoint skills to help develop selling stories.
  • Consumer Insights & Market Research: Analyze market data, consumer trends, and competitive landscape to identify growth opportunities.
  • Performance Analysis: Track sales performance, ROI, and marketing KPIs to optimize campaigns and brand growth.
  • Retail & E-commerce Support: Work with sales teams to help develop retailer-specific strategies, display options, and support e-commerce growth.
  • Budget Management: Assist in managing the brand’s marketing budget, ensuring cost-effectiveness and ROI. P&L familiarity a plus.

This role also includes ad-hoc responsibilities and projects including maintaining large image asset databased across multiple platforms and managing ratings & reviews agency and process.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
  • Strong analytical skills. Some experience in market research and data analysis (Nielsen, IRI, etc.) preferred.
  • Knowledge of digital marketing, social media, influencer marketing, and e-commerce.
  • Flexibility and ability to prioritize daily demands to meet deadlines and manage multiple projects in a fast-paced environment.
  • Strong communication and collaboration skills. Ability to influence within a matrixed organization.
  • Passion for beauty, hair care, and consumer trends.

Job Tags

Similar Jobs

Camino Search

ERP Consultant | Salesforce Job at Camino Search

 ...between internal stakeholders, Plex Systems, and third-party consultants. Conduct business process reviews and translate requirements...  ...knowledge of integrations between ERP and systems like Salesforce, EDI, or WMS platforms. Bachelor's degree in Business, IT,... 

Brooksource

User Experience Writer Job at Brooksource

 ...Responsibilities include (but are not limited to): Write and edit user-focused content for insurance platforms (web and mobile),...  ...inclusive digital experience for all users. Participate in usability testing and apply insights to improve clarity and usability of content.... 

Solarity Energy Solutions

Experienced Solar Consultant Job at Solarity Energy Solutions

 ...At Solarity Energy Solutions , we're not just another solar company. We are a transparent organization with impeccable operations and industry-leading installs . Our mission is to create a supportive culture where driven, entrepreneurial-minded solar professionals... 

Waaree Solar Americas Inc.

Production Supervisor Job at Waaree Solar Americas Inc.

 ...SCHEDULE: 3/2/2/3 Work 3 Days; Off 2 Days; Work 2 Days; & Off 3 Job Summary Statement: We are seeking a dedicated Production Supervisor to oversee our manufacturing operations in Brookshire, Texas. The Production Supervisor will be responsible for coordinating... 

Optimeal USA

Regional Sales Manager Pet Specialty - East Coast Job at Optimeal USA

 ...Job Description Responsible for driving Optimeal same-store sales and opening new designated key independent pet accounts across the Mid-Atlantic, Northeast and New England areas through a combination of trade marketing tools, merchandising and developing relationships...